First off, a tie instantly dresses up a man's outfit. They are not just for suits anymore. A shirt and tie with a pair or jeans is a great look. Secondly, it can date an outfit just as easily. To keep your look classic and put together, there a few things to considering when choosing your tie: width, pattern, and color. If you haven't bought a tie since the '80's, you're in luck, because skinny ties are back in style, sort of. The trend now is about 2 inches wide. To be safe, buy ties in the 2-3 inch range.

In this second example, there are four patterns -- plaid, a stripe, a pin dot, and polka dot. The scarf and jacket are roughly the same size but the jacket reads as solid due to its more subtle colors. (This outfit would look just as good without the scarf.) This time the tie is the smaller pattern on the medium striped shirt. The polka dots of the pocket square are slightly larger and then the plaids. There are several shades of purple with fairly equal tones and values but they all work in this basically monochromatic outfit. And, then the coat is the neutral background for your eye to rest.
Believe it or not, but most colors go together. Think back to the color wheel with its primary, secondary, and tertiary colors. When in doubt, think of colors that you see together in nature and trust your instincts. If you really want to delve into color theory, here is a link to help: color theory
If you don't know how to tie a tie, there are plenty of knots to try and online videos to help you out. And make sure you tie it so the tip hits the top of your belt. Any longer, and your pants look high waisted, any shorter and you start to look, well, ridiculous.
Men's fashion is not that complicated, but that does not mean you cannot make it sophisticated. Go ahead and experiment with your ties. And if you really get stuck, ask the sales associate, most can help you out. Or, I'd be happy to go with you.
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